What is Planned Giving?
Planned giving is a method of supporting non-profits and charities that enables philanthropic individuals or donors to make larger gifts than they could normally make from their income. Some planned gifts provide a life-long income to the donor, while others choose to use estate and tax planning options and to provide for their favorite charities and family in ways that maximize the gift and minimize the impact on the donor’s estate.
To put it simply, a planned gift is any major gift, made in a life-time or at one’s death, as a part of a donor’s overall financial and/or estate planning.
By contrast, gifts to the Annual Appeal or to any specific campaign, are made from a donor’s current, available income and/or assets. While these gifts may be budgeted, and are intended for the benefit of the non-profit or charity, they are not considered planned gifts.
Whether a donor uses cash, stock, real estate, artwork, personal property, life insurance or retirement plan, the benefits of a planned gift can make this type of charitable giving very desirable to both the donor and charity alike.
For more information contact, Kris Jaeger, Director, Development &Community Relations at 215.687.3356 or at firstname.lastname@example.org